Meta unveils 3D Gen: AI that creates detailed 3D assets in less than a minute

Meta unveils 3D Gen: AI that creates detailed 3D assets in less than a minute

Meta has launched 3D Gen, a new AI system that generates high-quality 3D assets from text descriptions in less than 60 seconds. This technology marks a significant advance in AI-powered 3D content creation, potentially transforming the way developers and artists create virtual environments for games, VR and other applications.

The system is based on two main research documents: Meta 3D AssetGen and Meta 3D TextureGen. These studies detail new approaches to 3D text generation and texture refinement, addressing longstanding challenges in the field.

Meta 3D Gen uses a two-step process to create 3D assets. The first stage, powered by AssetGen, generates a 3D mesh with physics-based rendering (PBR) materials from a text request. This phase overcomes the difficult task of translating 2D concepts into 3D structures.

A Meta researcher explained, “AssetGen generates shadow and albedo views of the object. This dual approach allows our system to more accurately infer 3D structure and material properties, resulting in higher quality assets.”

The second stage, driven by TextureGen, refines the textures created in the first stage. This step is essential for achieving the level of detail required for professional grade 3D assets. TextureGen uses a combination of viewspace and UV space creation techniques to create detailed textures that match the original text request while maintaining consistency throughout the 3D model.

Meta 3D Gen stands out not only for its speed, but for its ability to produce high-quality results in a wide range of requirements. The system can handle simple objects, complex characters and complicated scenes with remarkable fidelity to user instructions.

In tests against other industry-leading solutions, Meta 3D Gen consistently outperformed its competitors. Professional 3D artists and designers showed a clear preference for Meta 3D Gen’s results, particularly praising its fast fidelity and visual quality for complex text renderings.

The potential applications for this technology are vast. Game developers can use 3D Gen to rapidly prototype environments and characters, significantly speeding up the development process. Architectural visualization firms can generate detailed 3D models of buildings and interiors from text descriptions, simplifying the design process. In the field of virtual and augmented reality, 3D Gen can enable the rapid creation of immersive environments and objects, potentially accelerating the development of metaverse applications.

Chris McKay is the founder and editor-in-chief of Maginative. His thought leadership in AI literacy and strategic AI adoption has been recognized by top academic institutions, media and global brands.

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